Melissa and Doug Affiliate Program
melissaanddoug.com
Publishers on Hi Energy observed an effective 3.2% commission from Melissa and Doug over the last 12 months via 2 networks (Rakuten, Sovrn), below the Gifts median of 6.7%. The network-listed rate is 3%. It earns an Affiliate Graph Score of 47/100.
- Observed commission
- 3.2%
- 6m 3.2% · 1m 3.2%
- Listed commission
- 3%
- Networks
- 2
- Score
- 47/100
- Brand size
- Emerging
Brand size: bottom 20% of tracked brands by estimated revenue. A relative tier, not a dollar figure. How it's derived.
About Melissa and Doug
Melissa & Doug is a well-known manufacturer and retailer specializing in high-quality toys and educational products for children. Founded in 1988, the company focuses on creating toys that promote learning, creativity, and developmental skills for kids of various ages. Their product range includes wooden toys, plush toys, arts and crafts, and puzzles, targeting parents, caregivers, and educators seeking durable and imaginative play options. The brand emphasizes safety, craftsmanship, and educational value, making it a popular choice among families in the United States. Melissa & Doug operates through its official website and retail stores, as well as through various online marketplaces and affiliate networks. Their marketing often highlights the developmental benefits of their products and their commitment to fostering childhood learning through play. The company has established a strong reputation for quality and educational focus, with a broad customer base primarily composed of parents and caregivers of children from infancy to early school age.
Commission terms
The program offers a base commission rate of 6% on sales, with select promotions providing higher rates, such as 20%. The commissions are paid on sales that meet the program’s criteria, with a return window of 14 or 30 days depending on the offer. The program is auto-renewing and includes various features like deep links and product feeds. There are no explicitly stated exclusions or restrictions in the provided terms, suggesting that most sales are eligible for commission unless otherwise specified in the full terms.
Summarized from network program data. Confirm current terms on the network.
Networks
Score breakdown
| Observed commission vs. category median | 9.6 / 40 |
| Network coverage | 10 / 15 |
| Active status | 15 / 15 |
| Cookie window | 0 / 15 |
| Data completeness | 12.5 / 15 |