Wayfair Affiliate Program
wayfair.co.uk
Publishers on Hi Energy observed an effective 10% commission from Wayfair over the last 12 months via 7 networks (Awin, CJ, Connexity, Flexoffers, Optimise, Siteplug, Skimlinks), above the Home & Garden median of 6%. The network-listed rate is 2%–10%. It earns an Affiliate Graph Score of 76/100.
- Observed commission
- 10%
- 6m 10% · 1m 10%
- Listed commission
- 2%–10%
- Networks
- 7
- Score
- 76/100
- Brand size
- Very large
Brand size: top 5% of tracked brands by estimated revenue. A relative tier, not a dollar figure. How it's derived.
About Wayfair
Wayfair is an online retailer specializing in home furnishings, decor, lighting, and related products. Established in 2002, the company offers a vast selection from thousands of brands, catering to diverse styles and budgets. Its platform provides consumers with convenient shopping options, including international shipping, and features such as product reviews and detailed descriptions. Headquartered in Boston, Massachusetts, Wayfair operates primarily in North America and Europe, serving customers through its various regional websites. The company emphasizes a wide product range, competitive pricing, and a user-friendly online experience. It is publicly traded and has grown significantly over the years, expanding its product categories and market reach. Wayfair's affiliate program promotes its offerings to a broader audience, leveraging digital marketing partnerships to drive sales. The brand maintains a focus on customer satisfaction, with a Trustpilot rating of 3.7 based on over 80,000 reviews. Its marketing and sales efforts are supported by technology platforms like Cloudflare and Fastly, ensuring website reliability and speed.
Commission terms
Wayfair UK pays a standard commission of 10% of sales. The program notes that FlexOffers will distribute payment in USD based on the current exchange rate. The available data does not mention any excluded or non-commissionable items.
Summarized from network program data. Confirm current terms on the network.
Networks
- Awin
- CJ — 3% listed
- Connexity — 7.6% observed — 9.18491% listed
- Flexoffers — 10% observed — 10% listed
- Optimise
- Siteplug — 2% listed
- Skimlinks
Score breakdown
| Observed commission vs. category median | 33.3 / 40 |
| Network coverage | 15 / 15 |
| Active status | 15 / 15 |
| Cookie window | 0 / 15 |
| Data completeness | 12.5 / 15 |