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Which? Affiliate Program

which.co.uk

Which? lists a 45%–90% commission via 2 networks (Impact, Optimise), above the Electronics median of 6%. It earns an Affiliate Graph Score of 75/100.

Listed commission
45%–90%
Networks
2
Score
75/100
Brand size
Emerging

Brand size: bottom 20% of tracked brands by estimated revenue. A relative tier, not a dollar figure. How it's derived.

About Which?

Which? is a UK-based consumer organization best known for its independent product reviews, buying advice, and advocacy work. The signup.which.co.uk site focuses on paid subscription services, including technology support and other membership-based offerings that give users access to expert guidance. Through these services, subscribers can receive help with consumer decisions, understand product features, and troubleshoot technology issues. Which? positions itself as an impartial source of information, separate from manufacturers and retailers, and aims to help people get better value and avoid common pitfalls when purchasing or using products and services. While its primary audience is in the United Kingdom, its content and advice can be relevant to English-speaking consumers more broadly, including those interested in UK-focused consumer information. The technology support subscription highlighted in the affiliate data appears to provide ongoing assistance rather than one-off purchases, reflecting a subscription-driven business model.

Networks

Score breakdown

Listed commission vs. category median40 / 40
Network coverage10 / 15
Active status15 / 15
Cookie window0 / 15
Data completeness10 / 15

How the score works

Categories